I cut through the process overhead, automate the repetitive, and build AI systems out of what's been living across different spreadsheets. Dependable, reliable, and still there when things get complicated. Not a consultant, someone who gets things done.
I'm Paul, based primarily in Dubai. I work with founders and business owners who are focused on growing their businesses but don't always have the time, resources or systems to keep everything running as efficiently as they'd like.
That's where I come in. I get involved in the day-to-day operations, identify what's slowing things down and put practical solutions in place. That might mean improving processes, automating repetitive work or building entirely new systems. I'm not there to hand over a report and disappear. I take ownership and see things through.
AI has changed what's possible. Using tools like Claude Code, I can now build bespoke business solutions in a fraction of the time and at a fraction of the cost of traditional software development. These aren't theoretical ideas. I've already built and implemented solutions for a client, and I can do the same for your business.
Most engagements combine several of these areas. Everything is scoped around what the business actually needs.
I close loops. Tasks get done, not discussed. I track what's moving and what's stalling, and make sure the right things happen in the right order.
Processes, SOPs, reporting, and the operational backbone your business needs to scale without everything running through the founder.
Bespoke operational tools: pipelines, dashboards, compliance trackers, document generators, built in weeks using AI at a fraction of traditional development cost.
I find what's blocking growth, whether that's a process, a system gap, or how decisions get made, and I fix it rather than document it.
Office moves, fundraising support, regulatory submissions, product launches: large cross-functional projects that fall outside normal operational rhythms.
I take the operations off your plate so you can spend your time on what only you can do: customers, product, strategy, and growth.
Working with Claude Code (Anthropic's AI development tool), I can design, build, and deploy custom operational software that would previously have required a development agency, a lengthy requirements phase, and a significant budget.
What I bring that AI alone can't provide: the operational judgement to know what to build. Understanding the workflow deeply enough to scope the right solution. Knowing when something is good enough, and when it needs more.
The technology is not the hard part. The hard part is understanding the business.
A real engagement, from problem through to production.
AI-Assisted Development
How a UAE engineering business replaced spreadsheets and email threads with a custom-built operations hub, using AI as the development engine.
mBELLAb PS needed proper pipeline visibility. Opportunities were tracked inconsistently, quotes were filed loosely in Word documents, and activity notes lived in people's heads. Across three sister companies sharing founders and staff, compliance obligations like trade licences, visas, and insurance renewals were falling through the cracks.
mBELLAb Power Solutions is a specialist engineering and project management firm operating across the UAE, managing high-value tenders and subcontracting work in the power distribution sector. Projects span RTU supply and commissioning, ADMS integration, and infrastructure delivery for clients including TAQA Distribution and Abu Dhabi Municipality.
The business is founder-led, with two principals who also run two sister companies: mBELLAb Business Services & Administration, a management consultancy, and Sentinel Capital Ltd (SENCAP), a DFSA-regulated investment advisory firm based in DIFC, Dubai. Three businesses, two founders, a lean team, and a lot of moving parts.
Rather than engaging a development agency or waiting for a budget cycle, the decision was made to build something immediately using AI-assisted development. Working iteratively with Claude (Anthropic), a fully functional web-based operations portal was designed, built, and refined without writing a single line of code manually.
The approach: describe the problem and what good looks like; iterate rapidly on working prototypes; test in the real environment; report what was broken or needed changing; repeat. The result is a production-ready, browser-based application connected to Supabase as its data backend, secured through a Cloudflare Worker proxy, with role-based login. No installation, no app store, no IT department.
Most growing businesses run on operational infrastructure that was never really designed. It accumulated. Spreadsheets became the system of record. Email became the project management tool. Institutional knowledge lives in one or two people's heads. The cost of fixing this used to be high enough that most businesses just lived with it. That's no longer true.
Paul gave the business greater structure, focus, and follow-through, helping me prioritise better and ensure momentum.
Paul helped turn priorities into action and gave me headspace to concentrate on bigger picture strategy.
He brought order and focus to our investor communications during a critical period.
Whether you're looking to improve how your business runs, reduce the time spent on manual tasks or explore what AI could do for you, I'd be happy to have a conversation.